WHO IS BEHIND SAYE?
When Marta asked Lizzie and Damian to join Wado, back in February 2017, they didn’t think twice. At that time, it was just a newborn idea about an online sneakers’ brand that would plant trees for each sale and that would hopefully collect enough funds from Kickstarter to cover some of the first production costs. From that moment on, the three of them have been fully dedicated to the project dealing with suppliers, fixing and improving prototypes, preparing the Kickstarter campaign and eventually making the brand grow fast.
The Kickstarter campaign was a huge success and SAYE was finally launched in March 2018 under a different name, Wado. The first 7,000 pairs of sneakers were produced and they became the most funded Spanish fashion project ever on Kickstarter. One month later, in April 2018, they moved the project to Indiegogo and used the platform as an online sales channel for around 20 months. That period allowed them to expand the project and turn it into an actual company, currently employing more than 10 team members.
In December 2019 they closed their campaign on Indiegogo and set up their own ecommerce shop.
WHAT MATTERS MOST IS NOT THE NAME,
BUT THE SOUL, VALUES AND THE OVERALL PURPOSE
THAT DEFINES OUR BRAND.
WHAT MATTERS MOST IS NOT THE NAME, BUT THE SOUL, VALUES AND THE OVERALL PURPOSE THAT DEFINES OUR BRAND.
Our goal is to serve you with cool sneakers and clothing you’ll want to wear for years, while continuing to:
Become a zero-waste brand by using bio-based and recycled materials.
Fight for fair work conditions, producing only in certified factories.
Fight against deforestation while empowering forest-dependent communities, by funding the growth of 2 trees for each sale of sneakers.
WHO WE ARE
BUENOS AIRES, ARGENTINA
Marketing: Image & Communication
Marketing: Image & Communication
Marketing: Graphic Design
Wholesale & Customer Care
Iga M. Kaminska
Wholesale & Customer Care
Our history, step-by-step.
Idea was born. An online sneakers’ brand that would plant trees for each sale.
We launched our campaign on Kickstarter.
We started our campaign on Indiegogo.
We produced our first 7,000 pairs of sneakers.
We moved to an actual office, our first headquarters.
We hired our first intern, Pierre, who came straight forward from France.
We shipped to Kickstarter backers.
We planted our first 14,000 trees in India.
Managing our first customer service crisis was a complete nightmare, but we hired Clàudia to help us solve it!
We finally had recurrent stock in our warehouse and we were able to make daily deliveries via Indiegogo.
We hired Javi, our new product designer. We started thinking about launching new stuff!
We improved our Modelo ’89 sneakers through introducing new organic and recycled materials from Spanish suppliers.
Josu joined the team, we finally found our graphic designer!
Candela, our new customer service manager, came to help us!
It’s been one year since the adventure started. 15,434 sneakers delivered to 67 countries and 30,868 trees planted in India and Zambia. We did a rebranding and we changed our logo. We also started designing our next model of sneakers.
We were awarded one of the ‘100 Best Ideas of the Year’ by a Spanish magazine called ‘Actualidad Económica’.
Anna, our new customer service assistant came in to help Candela!
We launched our first Fashion Film.
The first vegan prototypes arrived at the office.
Kevin joined the graphic design team to help us as we grew bigger.
We launched our own ecommerce!
Wado becomes SAYE. After 25,000 pairs of sneakers sold on Indiegogo, we closed the campaign to finally move to our own ecommerce within our website.
First month accomplished as SAYE. The transition went great!
Anna left the team to continue on her great journey so we hired Agustina, our new customer service assistant to help Candela handle all our customer requests.
It’s been two years since our adventure started. 55,472 trees planted among India, Zambia, Australia and the Amazon. We started working from home due to COVID-19.
We introduced our new socks to our collection. They look amazing!
We created a new online channel called ‘Cultiva’ inside SAYE. We started to share books, documentaries and experiences of interest to the team.
Luca joined the team as Product Manager to help us launch all the new ideas and items we had in our minds!
After one year of research and development we finally launched the ‘NOT JUST VEGAN’ collection.
We hired Sophia, our newest addition to the customer service team to help Candela & Agustina.
We hired Yassin to increase our wholesale store network, thanks to his help we reached to sell our SAYE sneakers in 29 stores worldwide.
We hired Mariona as an assistant to the image and communication department to improve and increase our engagement with the community.
This month was one of the most complicated for the customer service department. The problems we faced had caused a bottleneck in the average response to our clients. However, thanks to detecting these problems, we were able to address many other issues and find better solutions to optimize this department.
In an effort to reduce our environmental impact, we decided to avoid plastic bags. Instead, we are now using biodegradable mailer bags made from cornstarch.
We proudly launched our first clothing collection made of 100% organic cotton, using natural dyeing processes and packaging to bring the most sustainable garment to the market.
We launched limited units of our Modelo '89 Vegan Mango, sneakers primarily made from recycled mango fruit —a bio-based vegan leather— and bamboo lining that make a significant impact on consumers, the industry and of course, the environment.
We launched our new website dedicated to wholesale stores.
We moved to a bigger office in BCN ACTIVA!
We launched our second SAYE sneakers: The Modelo '95.
We hired Helena—our newest addition to the Marketing team—to help Lizzie & Mariona!
We hired Àlex, our new Graphic Design Manager.
We proudly launched our new Vegan Colores collection and we broke our sales records!
We got into the Tik Tok world to create different content.
We hired Paula—our newest addition to the Wholesale team—to help Yassin!
We hired Stephanie to help with our Operations.
We've reached 150,000 trees planted and counting!
We hired Lluis, our Digital Analyst.
We started working a full 35 hour day. Well below the national average. We launched our Modelo '89 Vegan Cactus—100% Vegan, made from Cactus, Corn, and Bamboo.
We launched our new Global web. Now, we have different prices for EU countries and the rest of the world countries.
We hired Iga, our newest addition to the Customer Care team.
Our M89 classic colours are now vegan.
Wado’s Kickstarter - we produce our first 5.000 sneakers! The most funded Spanish company on the category of fashion ever.
We move the project to Indiegogo and manage to turn it into a “real” e-commerce until Dec 2019!
Wado becomes SAYE and Indiegogo is replaced by our current e-commerce platform, Shopify.
Pandemic comes and lockdowns boost e-commerce sales, changing the buying habits of population for good. Home office in SAYE becomes a reality and makes the company more “techie”.
We launch our second model, Modelo '95.
The launch of the collection Vegan Colores boosts the company sales to all-time highs 🌱🚀