WHO IS BEHIND SAYE?

When Marta asked Lizzie and Damian to join Wado, back in February 2017, they didn’t think twice. At that time, it was just a newborn idea about an online sneakers’ brand that would plant trees for each sale and that would hopefully collect enough funds from Kickstarter to cover some of the first production costs. From that moment on, the three of them have been fully dedicated to the project dealing with suppliers, fixing and improving prototypes, preparing the Kickstarter campaign and eventually making the brand grow fast.

The Kickstarter campaign was a huge success and SAYE was finally launched in March 2018 under a different name, Wado. The first 7,000 pairs of sneakers were produced and they became the most funded Spanish fashion project ever on Kickstarter. One month later, in April 2018, they moved the project to Indiegogo and used the platform as an online sales channel for around 20 months. That period allowed them to expand the project and turn it into an actual company, currently employing more than 10 team members.

In December 2019 they closed their campaign on Indiegogo and set up their own ecommerce shop.

WHAT MATTERS MOST IS NOT THE NAME,
BUT THE SOUL, VALUES AND THE OVERALL PURPOSE
THAT DEFINES OUR BRAND. 

WHAT MATTERS MOST IS NOT THE NAME, BUT THE SOUL, VALUES AND THE OVERALL PURPOSE THAT DEFINES OUR BRAND. 

Our goal is to serve you with cool sneakers and clothing you’ll want to wear for years, while continuing to:

1. 

Become a zero-waste brand by using bio-based and recycled materials.

2.

Fight for fair work conditions, producing only in certified factories.

3.

Fight against deforestation while empowering forest-dependent communities, by funding the growth of 2 trees for each sale of sneakers.

WHO WE ARE

MARTA LLAQUET

BARCELONA, SPAIN

CEO, Co-founder

ELIZABETH SABIN

BARCELONA, SPAIN

CMO, Co-founder

DAMIAN AUGUSTYNIAK

LODZ, POLAND

COO, Co-founder

JAVIER MÁIZ

BARCELONA, SPAIN

Product

CANDELA CIORDIA

Chêne-Bougeries, switzerland

People

KEVIN CARDONA

CARACAS, VENEZUELA

Digital Performance

AGUSTINA SPUCCIA

BUENOS AIRES, ARGENTINA

Customer Care

LUCA MOMPEAN

BARCELONA, SPAIN

Product

SOPHIA ÁLVAREZ

BARRANQUILLA, COLOMBIA

Customer Care

YASSIN SHAKER

CAIRO, EGYPT

Wholesale

MARIONA CALATHEA

BARCELONA, SPAIN

Marketing: Image & Communication

HELENA Boet

BARCELONA, SPAIN

Marketing: Image & Communication

ÀLEX BASALOBRE

BARCELONA, SPAIN

Marketing: Graphic Design

CINTIA VIZCAÍNO

BARCELONA, SPAIN

Product

PAULA ACEDO

BARCELONA, SPAIN

Wholesale & Customer Care

STEPHANIE LÓPEZ

GUADALAJARA, MEXICO

Operations

LLUIS Jiménez

BARCELONA, SPAIN

Digital Performance

Iga M. Kaminska

KRASNYSTAW, POLAND

Customer Care

CINTIA VIZCAÍNO

BARCELONA, SPAIN

Product

CINTIA VIZCAÍNO

BARCELONA, SPAIN

PRODUCT DESIGN

PAULA ACEDO

BARCELONA, SPAIN

Wholesale & Customer Care

CINTIA VIZCAÍNO

BARCELONA, SPAIN

PRODUCT DESIGN

STEPHANIE LÓPEZ

GUADALAJARA, MEXICO

Operations

LLUIS JIMÉNEZ

BARCELONA, SPAIN

Digital Performance

IGA M. KAMINSKA

KRASNYSTAW, POLAND

Customer Care

 

 

 

Our history, step-by-step.

- 2017

FEBRUARY
Idea was born. An online sneakers’ brand that would plant trees for each sale.

+ 2018

MARCH
We launched our campaign on Kickstarter.

APRIL
We started our campaign on Indiegogo.
We produced our first 7,000 pairs of sneakers.

MAY
We moved to an actual office, our first headquarters.

JUNE
We hired our first intern, Pierre, who came straight forward from France.
We shipped to Kickstarter backers.
We planted our first 14,000 trees in India.

JULY
Managing our first customer service crisis was a complete nightmare, but we hired Clàudia to help us solve it!

OCTOBER
We finally had recurrent stock in our warehouse and we were able to make daily deliveries via Indiegogo.

NOVEMBER
We hired Javi, our new product designer. We started thinking about launching new stuff!

DECEMBER
We improved our Modelo ’89 sneakers through introducing new organic and recycled materials from Spanish suppliers.

+ 2019

JANUARY
Josu joined the team, we finally found our graphic designer!

FEBRUARY
Candela, our new customer service manager, came to help us!

MARCH
It’s been one year since the adventure started. 15,434 sneakers delivered to 67 countries and 30,868 trees planted in India and Zambia. We did a rebranding and we changed our logo. We also started designing our next model of sneakers.

MAY
We were awarded one of the ‘100 Best Ideas of the Year’ by a Spanish magazine called ‘Actualidad Económica’.

JUNE
Anna, our new customer service assistant came in to help Candela!

JULY
We launched our first Fashion Film.

SEPTEMBER
The first vegan prototypes arrived at the office.

OCTOBER
Kevin joined the graphic design team to help us as we grew bigger.

NOVEMBER
We launched our own ecommerce!

DECEMBER
Wado becomes SAYE. After 25,000 pairs of sneakers sold on Indiegogo, we closed the campaign to finally move to our own ecommerce within our website.

+ 2020

JANUARY
First month accomplished as SAYE. The transition went great!

FEBRUARY
Anna left the team to continue on her great journey so we hired Agustina, our new customer service assistant to help Candela handle all our customer requests.

MARCH
It’s been two years since our adventure started. 55,472 trees planted among India, Zambia, Australia and the Amazon. We started working from home due to COVID-19.

APRIL
We introduced our new socks to our collection. They look amazing!

MAY
We created a new online channel called ‘Cultiva’ inside SAYE. We started to share books, documentaries and experiences of interest to the team.

JUNE
Luca joined the team as Product Manager to help us launch all the new ideas and items we had in our minds!

JULY
After one year of research and development we finally launched the ‘NOT JUST VEGAN’ collection.

AUGUST
We hired Sophia, our newest addition to the customer service team to help Candela & Agustina.

SEPTEMBER
We hired Yassin to increase our wholesale store network, thanks to his help we reached to sell our SAYE sneakers in 29 stores worldwide.
We hired Mariona as an assistant to the image and communication department to improve and increase our engagement with the community.
This month was one of the most complicated for the customer service department. The problems we faced had caused a bottleneck in the average response to our clients. However, thanks to detecting these problems, we were able to address many other issues and find better solutions to optimize this department.

OCTOBER
In an effort to reduce our environmental impact, we decided to avoid plastic bags. Instead, we are now using biodegradable mailer bags made from cornstarch.

NOVEMBER
We proudly launched our first clothing collection made of 100% organic cotton, using natural dyeing processes and packaging to bring the most sustainable garment to the market.

DECEMBER
We launched limited units of our Modelo '89 Vegan Mango, sneakers primarily made from recycled mango fruit —a bio-based vegan leather— and bamboo lining that make a significant impact on consumers, the industry and of course, the environment.
We launched our new website dedicated to wholesale stores.

+ 2021

JANUARY
We moved to a bigger office in BCN ACTIVA!

FEBRUARY
We launched our second SAYE sneakers: The Modelo '95.
We hired Helena—our newest addition to the Marketing team—to help Lizzie & Mariona!

MARCH
We hired Àlex, our new Graphic Design Manager.

APRIL
We proudly launched our new Vegan Colores collection and we broke our sales records!
We got into the Tik Tok world to create different content.

MAY
We hired Paula—our newest addition to the Wholesale team—to help Yassin!

JUNE
We hired Stephanie to help with our Operations.
We've reached 150,000 trees planted and counting!

JULY
We hired Lluis, our Digital Analyst.
We started working a full 35 hour day. Well below the national average. We launched our Modelo '89 Vegan Cactus—100% Vegan, made from Cactus, Corn, and Bamboo.
We launched our new Global web. Now, we have different prices for EU countries and the rest of the world countries.

AUGUST
We hired Iga, our newest addition to the Customer Care team.

SEPTEMBER
Our M89 classic colours are now vegan.

March 2018

Wado’s Kickstarter - we produce our first 5.000 sneakers! The most funded Spanish company on the category of fashion ever.

April 2018

We move the project to Indiegogo and manage to turn it into a “real” e-commerce until Dec 2019!

Jan 2020

Wado becomes SAYE and Indiegogo is replaced by our current e-commerce platform, Shopify.

March 2020

Pandemic comes and lockdowns boost e-commerce sales, changing the buying habits of population for good. Home office in SAYE becomes a reality and makes the company more “techie”.

February 2021

We launch our second model, Modelo '95.

April 2021

The launch of the collection Vegan Colores boosts the company sales to all-time highs 🌱🚀

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